Whiskas needed to squash a nasty rumor that their cat food kills cats, so we created a campaign that shifts focus and educates cat owners about what’s actually deadly for their furry friends.
LAUNCH VIDEO
We are killing cats.
BROADCAST
Danger is everywhere.
Putting cat killers under interrogation.
OUT OF HOME
Shining a light on cat killers in the places people buy them.
DIGITAL
Popping up before it’s too late.
SOCIAL
Inviting cat lovers to join the mission.
PARTNERSHIP
Putting cautionary names to adorable faces.
MIDROLL
Interrupting with a killer message.
SEARCH
Answering the right questions.
RADIO
Listen up!
MICROSITE
It all leads back to this.
